Davanti

At Autopromotec in Bologna, Italy, DAVANTI Tyres sought to redefine their presence after facing challenges with a previous contractor’s subpar quality and service. Winning the contract, Focal Exhibitions embarked on crafting a remarkable 150sqm stand space that showcased DAVANTI Tyres’ commitment to excellence.

We envisioned a stand that not only captured attention but also reflected DAVANTI Tyres’ dedication to innovation and superior quality. The centrepiece of our design was a raised VIP deck area with impressive spanning structures reaching a height of 5 meters. Notably, these structures were entirely self-supporting, eliminating the need for venue drop wires—a significant engineering feat.

Custom LED effects adorned the tire displays, enhancing the visual appeal and drawing visitors’ focus.

The stand design seamlessly integrated various engagement zones, including demonstration areas, private conference rooms, and a tranquil lounge, each meticulously crafted to promote DAVANTI Tyres’ brand and product portfolio.

Throughout the 5-day event, DAVANTI Tyres’ stand experienced unprecedented foot traffic, with attendees consistently engaged and enthralled by the immersive experience.

Clear communication of the brand’s message and product offerings resulted in heightened visibility and enhanced brand perception.

By leveraging the dynamic stand design, DAVANTI Tyres successfully expanded their network of global partnerships, achieving a crucial key performance indicator aimed at bolstering their international profile.

Our collaboration with DAVANTI Tyres at Autopromotec 2023 exemplified the power of innovative design in driving brand awareness and forging meaningful connections.

Through meticulous planning and execution, we transformed their exhibition space into a beacon of excellence, positioning DAVANTI Tyres as a formidable player in the global automotive industry with a promising future ahead.